Idea Ladder :: retail launch, strategic consulting, logo, packaging, print, websites, shopping carts, landing pages, marketing, email advertising, banner, microsites, cms, online marketing, marketing operations, marketing projects, performance reporting, copywriting

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Leigh is an amazing partner. In fact, she is so insightful, strategic, and on-target that I often forget that she is an external resource and instead think of her an indispensable member of my team. She has an innate ability to bring diverse resources together and to take the “impossible” assignment and not only make it possible…but execute it flawlessly, ahead of schedule, and with superior customer service. I would not hesitate to recommend her and hope to always have the pleasure of working with her.

Tracy Adamo,
Director of Marketing
Therative, Inc.,
A pril 20, 2008

ThermaClear Acne Clearing Device

Idea Ladder has worked with the ThermaClear team from the product's conception in 2005 through its retail launch in Sephora and Ulta stores nationwide in Q1 of 2009. In addition to strategic consulting throughout the relatinoship, we designed the logo, two versions of topicals packaging, print collateral, multiple websites, shopping carts and landing pages for various marketing initiatives, banner and email advertising, custom-target advertising (teens, moms of teens, women 28+) and much more. We developed multiple versions of the website and microsites, including CMS tools, temporarily oversaw the online marketing and marketing operations of the company, and managed marketing projects, performance reporting and vendor relationships on the company's behalf. We also provided much of the copywriting required for the product's launch and marketing, both online and offline. A few examples of our large body of work with ThermaClear are shown below.