Idea Ladder :: Online marketing, website, google, online, natural search, google search, brand, natural search optimization, keywords, online strategy, relationship, customers, organic search, search optimization, social networking, paid search, advertising, affiliate programs, email campaigns

We have been using Idea Ladder for several years with excellent results. We "upsell" Leigh's personal involvement and our clients have never been disappointed. We trust Leigh to work directly with our clients as a professional extension of our internal team. She consistently and productively assists our clients throughout the design and development process, helping us maintain a positive relationship and sustaining the trust our clients have in us. We often call on Leigh as a resource during the sales process to demonstrate to our prospects that we have the knowledge, contacts and initiative to help them develop usable, searchable sites that achieve a positive ROI on their online investment as quickly as possible.... I'm stingy with reccomendations. In the case of Leigh, sustained excellence has earned her this brief and insufficient compliment.

Ron Wilkins
Chief Executive Officer
Devix Corporation
April 27, 2009

Online Marketing

No matter how great the website, without some level of online marketing it will not be successful.

A bold statment, but unfortunately a true one.

Even companies that market through other media soon discover that some degree of online marketing has to accompany their efforts.

A memorable URL helps, but the fact is that many customers simply Google your product name to find you. That means any company with an online presence needs at a minimum a website optimized for natural search. If you don't appear first on your brand name in a Google search, you can be sure that your competitors will.

Idea Ladder provides natural search optimization on your brand name and 10 to 20 additional keywords as part of our web design and development service. Very few other companies will do that, and many charge upwards of $4,500 for the service!

But that's just the beginning of what we can help you do online. We can also help you build an online strategy that will ensure a positive return on your online investment with us and a lifelong relationship with your customers, including but certainly not limited to the following tactics:

Advanced natural / organic search, link building and other search optimization tactics
Paid search
Social networking / Web 2.0 (Facebook, MySpace, Kaboodle, etc.)
Customer reviews
Click to chat / click to call
Banner advertising, including retargeting and dynamic banners
Affiliate programs
Advertorial and content integration
CPA and CPM network buys
Drip/nurture email campaigns
Newsletters and other customer contacts
Customer relationship management (CRM)
Shopping cart optimization
Analytics and Testing
Landing pages and microsites
Customer segmentation and analysis
Partnerships
Contests and promotions
Inbound/outbound teleservices
Customer retention strategies (to mitigate returns)
And much more!

Every online marketing program we design is customized to your business' needs, and unlike most large agencies, we don't charge a percentage of the media you buy, so we're not incentivized to persuade you to spend your hard-earned cash. We're most concerned with creating a cost-effective media strategy that achieves profitability across online channels and, when combined with your other marketing initiatives, becomes a cornerstone of your business' success.