SEO is, in its most basic form, the art and science of making sure the major search engines can find your site on a regular basis, and that they rank it as highly as possible in their so-called organic results (that means unpaid results, for the uninitiated).

The process of optimizing your site for search engines includes creating the page titles, keywords and site copy that all work in tandem to get your site noticed and keep it high on the results listings. We also advise you on the ways your site's architecture and functionality will affect your results placement. (For example, did you know search engines can't "read" the text in a Flash file? Any copy that resides inside Flash simply won't count.)

Idea Ladder creates customized search engine optimization (SEO) plans for each client, and also provides website copywriting services tailored to your online demographic and the products and services you offer, helping your site sustain prominent exposure on Google and other search engines, while harnessing your visitors’ attention through fluid, persuasive copy.